Brightcom Group appoints new president

Hyderabad: City-based Brightcom Group, which provides comprehensive digital marketing services globally, on Wednesday appointed Peshwa Acharya as Group's new president (group strategy) with effect from September 21, 2021.

"We are delighted to have Peshwa join the executive team," said Suresh Reddy, chairman and CEO of the Brightcom Group. Peshwa is a leader who has a proven track record of building, managing and energizing high-growth organizations. He will be a great asset bothin terms of bringing in deep business insights and overall executive leadership, he added.

An accomplished senior management professional and business leader with about 30 years of work experience, Acharya will spearhead the group's corporate strategy and development in the capacity of president (group strategy). As the head of the group strategy, he will advance the global strategy and positioning of BrightcomGroup as an intelligent digital marketing platform, which meets the needs of publishers, advertisers and solution providers in the digital ecosystem. He has been on the board of the company as an independent director for the past year.

Acharya was associated with the world's most respected companies &brands across FMCG (CPG), retail, telecom, technology, e-commerce, hospitality and education domains. He has been instrumental in setting up and nurturing some of India's most prominent brands & businesses at P&G, Reckitt, Dabur, Reliance Retail (including Reliance Digital), Sterling Holidays (Thomas Cook), and startups like Housing.com. Till recently, he was the Chief Marketing, Sales & Revenue Officer (CMO) at Ampersand Group (Vibgyor Schools).

An alumnus of IIM Calcutta & IIT Kharagpur, Peshwa has worked across the Indian Subcontinent, Asia and other emerging markets.